Why Direct Mailing Works – Engaging Customers w/ Printed Promotional Material
In an era when digital marketing takes precedence, it’s easy to forget about traditional forms of outreach. But direct mail can still be a powerful way to engage customers and boost your bottom line. In fact, 2021 Deloitte research found that 72% of Gen Z consumers find mail to be more personal than digital messaging, and a large percentage visit websites after receiving relevant mailings.
Using the right creative elements in your direct mail campaigns can help you stand out and engage audiences. For instance, interactive components like scratch-offs, pull tabs, or oversized postcards can provide a unique experience that drives engagement rates and encourages recipients to interact with the piece and share it online. In addition, personalized materials that use data to customize content for each recipient — such as addressing them by name, referencing previous conversations, or offering customized offers based on their shopping history — can make the material feel more relevant and increase the likelihood of conversions.
You can also add value to your direct mail campaigns by providing exclusive promotional codes, coupons, or unique email addresses that only you can use for customer service. This helps you track the ROI of your campaign and makes it easier for your audience to reach out with questions. You can even use QR codes that redirect your customers and prospects to a specific landing page where they can learn more about your products or services.
Another reason why direct mail works: it can help you build brand awareness by reaching new and existing customers with a variety of promotional materials, including brochures, flyers, and catalogs. With the right design, these pieces can be eye-catching and informative, ensuring that your audiences take notice. Additionally, unlike digital marketing methods, direct mail doesn’t require initial permission to be delivered, making it a great way to build brand awareness without relying on cookies and other tracking technologies.
In addition to promotional material, your direct mail can include valuable informational items, such as branded pens, coffee mugs, or other useful tools that will stay top of mind with your audience and remind them of your business. These materials can be used to drive additional marketing efforts by directing recipients to your website, social media, or other online platforms.
As the world becomes more digital, it’s important for businesses to find new and creative ways to engage their audience. By using data-driven targeting, variable printing techniques, and creative elements in their direct mail campaigns, marketers can reach audiences with relevance that’s hard to match with other digital marketing methods. If you need to partner with a reputable direct mailing company in San Francisco visit https://www.sanfranciscoprintservices.com/.
